Surf Airport Activation
What is the one thing that everyone coming home from their holidays have in common? Sun burn? Post holiday blues? True for some people. But the one thing that everyone has in common is suitcases packed with well worn holiday clothes.
Surf wanted to talk to these returning holiday makers… and their laundry. So we created a campaign focused on the baggage reclaim area in both Dublin and Cork Airports . Using uplifting images of scented flowers and dappled water, those waiting for their luggage were invited to bring their holiday clothes back to life with Surf, thanks to its amazing fragrances and essential oils.
The creative appeared both on and around the conveyor belts. Holiday makers were also greeted by promotional staff who handed out coupons in the shape of boarding cards (for their clothes) as well as a product.
The activity was considered a great success and redemptions levels to date have been high. It also enabled Surf to talk to families in an unexpected way, boosting the memorability of the brand.