Simple & Brilliant
I had heard that Absolut had a real stonker of a limited edition bottle this year but this has exceeded any expectations.
Marrying the ultimate limited edition of 1 with a great looking design is a simple, brilliant idea (though presumably a production nightmare in it’s inception) but from a commercial and a brand perspective this I am sure will deliver in spades .
This is one of those ones you’d have loved to have come up with. Well done to all involved.