Sep 24/10

Media is not Social

Posted by admin

Interesting talk by David Armano on TEDx. He makes an obvious point, but one that we often forget…media is not social, people are. Or to put it another way, Social Media is simply a “how”, not a “what”. With the number of bright, new shiny things bombarding us, it’s no wonder we get wrapped up in the “how” sometimes. But now is the time to start refocusing on the “what”. And this means putting the focus back on people, rather than technology. (This in turn should move us away from a content for contents sake mentality towards one that actively looks to add real value and stimulate change…but that’s for another blog!)