Is that a smartphone in your pocket or are you just happy to see me?
The traditional publishing industry has a turbulent relationship with the online world. Apps were championed as the savior of the struggling industry but getting people to pay for apps is hard, even more so when you want them to pay daily. It’s a sticky dilemma for newspapers and magazine publishers. Gone are the days when half the country brought a newspaper every day. Now, you need an incentive greater than probing investigations into the heart of corruption for people to cough up money daily, in other words you need sex.
So, as the editors of newspapers and magazines bemoan their impotence, the Don Juan of the publishing world is getting hot and heavy with Android. The Lover’s guide has launched an online app of their popular sex manual, offering video footage while charging £1 per position. “£1 per position?”, you gasp. Not from shock at their audacity, but because your diaphragm has collapsed while attempting the two headed crab with your lady love. “Bargain”, you wheeze as you transition into the bearded backward kangaroo. This may just be the first pay per view success story for the publishing industry.
Anne.
