Boys and Girls

Day one of the Dublin Web Summit complete. And if I’m honest it was a mixed bag when it came to the quality of the presentations. However the big theme across all speakers was, unsurprisingly, Mobile. Here are some interesting factoids from the day:

Only a third of the Irish population have a smartphone and 50% are still on Nokia’s (Adam Levene, Grapple)

But…

There are now more smart phones being produced in the world than standard phones, with over 100 million smartphones being shipped in Q4 2010. (Ciaran Norris, Mindshare)

So we’re all going to have one very soon. And when you consider that…

In 2010, 10% of Irish internet access was done through a mobile. And Online queries through mobiles has increased by almost 300% in the past 2 years (David Sneddon, Google)

The influence mobile is going to have on how we behave will be significant. Especial when you consider how personal a device it is with…

33% of people would rather lose their partner than their phone (Ciaran Norris, Mindshare)

The Hyper Personalisation of Everything is upon us….so consider the 1.2.10 rule, when viewing your screen your smart phone is never more than a foot away, your computer is 2 feet away and your TV is 10 feet away. So which do you think is the more personal/emotive device? (Nick Bilton, New York Times)

It also makes it easier to share personal experiences immediately. Which is important to keep in mind as…

The influence of peer recommendation “People like me” is increasing and is now at 60% of those who shop online (Maz Nadjm, TSL Education)

72% of the UK population have purchased online, with 37% of these having reviewed and talked about their purchase/experience (Maz Nadjm, TSL Education)

And with a move towards web based platforms that allow for “write once to play everywhere” apps…

HTML5 will become the core platform for Facebook (Ethan Beard, Facebook)

Plus the introduction of the Cloud, the mobile devices is set to become even more ubiquitous in every aspect of our lives.