Posts Tagged ‘Planning’
Feb 25/10
Brainfood for thought
Well done to the guys over at The Brainfood Store on the Digital Festival yesterday. The line up was first class and the breadth of topics covered was very engaging.
I’ll be honest, i was expecting the day to be the usual ‘traditional media is dead, it’s digital or die’ type
Encouraging research to support the choice of ‘Boys and Girls’ as a name. Yes people, cognitive fluency is the psychology topic de jour. And “psychologists have determined, for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names” .
