Boys and Girls

If there’s two things I like it’s Sci-Fi and trainers. When both combine it’s always awesome. Take these bad boys i got last year:

Adidas High-Tops meet Star Wars. Geek heaven.

Now Nike are in on the action with their 2015 Nike Mags.

They are releasing 1500 pairs on E-bay with all

I can’t believe that in 1967 when this film was made that they were able to predict quite a lot of what computers could do but re the genders were they predicting that a) women would continue to have no financial independence or b) men could be easily manipulated into

Facebook competitions are becoming increasingly popular as brands try to grow their ‘likes’ base and build their social value. But while the prizes on offer are of course a big draw, equally important is how the competition will allow the entrant communicate something about themselves. This article runs through four

Twitter is about to extend its advertising offering to allow advertisers place ads in front of people who haven’t asked to see them. And they won’t be allowed to opt out of the ads either.

Brands are currently able to place ads in front of users who are already followers. This

For those who may have missed it, here’s a link to Fiona’s interview last night on the RTE News in relation the BAI public consultation on advertising HFHS food during childrens’ programming.

I was planning to write this post, and then the great man himself prompted me to do so by resigning as the CEO of Apple yesterday.

I have been watching Steve Jobs for the past 15 years and am intrigued by his celebrity. In particular I have admired how well he

The creative stars obviously align on the 28th August – hence the cakefest in Boys and Girls this lunchtime as we celebrated Rory’s and Bairbre’s shared birth-date.

Plenty left if anyone fancies afternoon tea in Boys and Girls!

I have a confession to make, a secret advertising crush that I haven’t told anyone about (before now). There’s an ad that I like, that I probably shouldn’t. It’s not smart, it’s not even particularly funny. Yet it makes me laugh every time I see it. I mean come on,

The traditional publishing industry has a turbulent relationship with the online world. Apps were championed as the savior of the struggling industry but getting people to pay for apps is hard, even more so when you want them to pay daily. It’s a sticky dilemma for newspapers and magazine publishers.

As per usual this blog is a little late, but  Anne Fleming joined us a little while ago and it’s only polite that she be introduced properly.

Anne spent the last few years doing some great work on brands like Trocaire, Coors Light and Eircom. We’ve been following her for a