Aug 26/11

Double Trouble

Posted by Margaret

The creative stars obviously align on the 28th August – hence the cakefest in Boys and Girls this lunchtime as we celebrated Rory’s and Bairbre’s shared birth-date.

Plenty left if anyone fancies afternoon tea in Boys and Girls!

Aug 24/11

My secret advertising crush

Posted by Rory

I have a confession to make, a secret advertising crush that I haven’t told anyone about (before now). There’s an ad that I like, that I probably shouldn’t. It’s not smart, it’s not even particularly funny. Yet it makes me laugh every time I see it. I mean come on,

Aug 22/11

Is that a smartphone in your pocket or are you just happy to see me?

Posted by Rory

The traditional publishing industry has a turbulent relationship with the online world. Apps were championed as the savior of the struggling industry but getting people to pay for apps is hard, even more so when you want them to pay daily. It’s a sticky dilemma for newspapers and magazine publishers.

Aug 19/11

New Girl

Posted by Rory

As per usual this blog is a little late, but  Anne Fleming joined us a little while ago and it’s only polite that she be introduced properly.

Anne spent the last few years doing some great work on brands like Trocaire, Coors Light and Eircom. We’ve been following her for a

Aug 18/11

The Jury’s out on awards judging.

Posted by Rory

*Warning this blog may be of no interest unless you are an advertising creative. And even then…. Proceed at your own risk*

Criticizing the judging at Ad awards is a delicate subject. If you haven’t won anything, complaining about the standard of judging is called sour grapes, and if you just

Aug 17/11

No fear of missing out.

Posted by Patrick

I had lunch today in Crackbird, the pop-up restaurant on South William Street, and it was delicious. I had the Soy Garlic Chicken if your interested. But tasty food isn’t why i’m writing this post. It’s the pop-up nature of the place that interests me. Those in the know will probably

Aug 09/11

The little code that could.

Posted by Patrick

I think it’s probably about time we cut the QR code a little slack. When it first appeared it was heralded as the next big thing in digital marketing. Every creative presentation, especially pitches, included them. They were going to revolutionise how consumers engaged with our ads. They still might.

Aug 08/11

The staycation prevails…..

Posted by Margaret

Even the sheep have gone recessionary. No fancy foreign destination/export market for these sheep, they are heading out for some offshore grazing on a deserted Mayo island.

Aug 04/11

The cost of social media

Posted by Chris

Interesting infographic below from Focus.com. It shows a breakdown of what well known brands are paying (in the US) for their social media activity and the levels of return they are receiving for their efforts. There are some nice benchmarks in here for people planning their social media campaigns.

Two questions I

Aug 03/11

Ireland in non international economic pariah shocker

Posted by Pat

I know. It feels weird after all this time being mocked, jeered and pilloried as an economic joke to see people in the international economic community actually viewing Ireland as a good place to invest their money.

But that is actually what has happened. American Billionaire Wilbur Ross (good name for a