For many of us, smart phones have become such an everyday part of our lives’, we barely notice how much we use them. And it’s this “couldn’t live without it” usefulness that has lead to their rapid growth. Figures released by Google earlier this year showed smartphone ownership has reached
Big print campaigns are few and far between these days. As are week-long shoots all around Ireland. However when your brand is rooted in Irishness as Powers is, and when your product is a byword for authentic craft and quality – there’s no point in doing things any other way
I love the new iPad Mini ad. What a great example of refuting any functionality negatives a ‘mini’ anything can have, by showing both models doing exactly the same thing, working for the same big fingers and doing this whilst levering the iPad brand with a demonstration of an app
The ‘new’ Irish Times
The new smaller Irish Times launched today. It is about 5 cms narrower than its predecessor but is the same height. Some favourites such as the crossword have moved place and overall I like it. A small change in width makes it a much easier paper to read and it
Woah. Bodyform. Bodyform for you.
Bodyform commercials have been around what seems like all my life. Whether it’s the catchy song (surely due to become the X-Factor Xmas No.1 this year) or the monthly skydiving feats from ecstatic women, Bodyform ads have invaded my consciousness.
Hedwig Von Restorff
Hedwig Von Restorff was a psychiatrist who observed and proved a simple truth of human psychology – we remember the unique and forget the mundane. It’s called the Von Restorff effect (aka the isolation effect) and it has been a powerful tool of advertising for a very long time. Bernbach’s
A few years ago, something worrying happened in the Hamilton household. Having successfully battled against the tides of reality TV washing in (We avoided Big Brother, I’m a Celebrity, Strictly and Celebrity Funeral Home) a new form of reality snuck onto our schedule. The scripted kind.
I don’t hate this.
This is the new Guinness ad.
And I like it.
I think its because it doesn’t feel like a Guinness ad. It breaks the formula. No mass gatherings in small South American towns where everyone comes together to create an ‘event’ and also there’s no hipsters in hats.
We’re on the look out for an Account Manager here at Boys and Girls. Someone with 3-5 years experience. Someone with great drive, top organisational skills, the desire and ability to facilitate brilliant creative and the all important ability to create great relationships with colleagues and clients.
The Population in Precarious Balancing Act
As we all know from looking around us, Irish emigration is on the rise again. Figures were released yesterday by the CSO, based on information up to April 2012, and it is estimated that 34 thousand more people will leave this isle than will come to live on it during