Partnering With Pepsi
Last week Pepsi announced a $50 million partnership deal with Beyoncé. The deal includes a limited edition Pepsi can, designed by the super star and Pepsi, which will hit the stores in 2013. This is a first for Pepsi and a mark of how iconic the creative partnership is.
There was more than a bad hangover lingering after our Christmas party last Thursday night.
For some unknown reason this ‘decorative piece’remains in our boardroom…
Boys & Girl in Barbados.
To use a celebrity or not?
A topic that has been debated back and forth for many years. There are the obvious advantages of having a famous person associated with your brand but the flip side of the coin is when that celebrity does something wrong. High profile examples in the past include Tiger
Rainy Days and Mondays
Eleven million commuters rely on Tokyo’s public transport system. Every morning. The railway companies have to employ Oshiya – ‘white gloved pushers’ who shove people into the carriages. ‘Tokyo Compression’ is the unique collection of Tokyo commuters captured by Michael Wolf. These brought a smile to my face… everytime I
This week’s links.
Each week, i’d like to write a blog about what happened in the creative department over the last 7 days. The videos we sent around, the music we overplayed (Mary, I am looking in your general direction), and the ads we loved and hated.
For many of us, smart phones have become such an everyday part of our lives’, we barely notice how much we use them. And it’s this “couldn’t live without it” usefulness that has lead to their rapid growth. Figures released by Google earlier this year showed smartphone ownership has reached
Big print campaigns are few and far between these days. As are week-long shoots all around Ireland. However when your brand is rooted in Irishness as Powers is, and when your product is a byword for authentic craft and quality – there’s no point in doing things any other way
I love the new iPad Mini ad. What a great example of refuting any functionality negatives a ‘mini’ anything can have, by showing both models doing exactly the same thing, working for the same big fingers and doing this whilst levering the iPad brand with a demonstration of an app