You know that dream where you’re naked….
Social Media and proper commentary on same is at a pretty interesting place right at the moment.
In one corner you have the decriers of Social Media positioning it as nouveau ‘Emperor’s new Clothes’ and on the other you have it’s staunch defenders who muster protective cries of ‘Luddite’, ‘Don’t Understand’,
An oldie but still a goodie
We’re delighted to have our ‘Railings’ Ad for John West included in 25th annual edition of the Epica Awards Book which arrived in the post today.
The best keep changing.
There’s a problem with great campaigns, and it’s not just that there aren’t nearly enough of them. The problem, is that you can’t change them, there’s no pressing need to, no research to justify their re-invention. To borrow a phrase from one such tired example “They do exactly what they
Das (re)Boot.
According to Dostoyevsky there are two stories in the world. Man goes on a journey. Stranger comes to town. In Hollywood there’s a third option. To remake both. Possibly starring Lindsay Lohan.
Yes indeed, I give you the 50 upcoming remakes. Feast your eyes on the drivel we can look forward to now
Brand heritage. Best foot forward or one foot in the grave?
While doddering around the internet, I came across this interesting article on BBC business. In a world where innovation is king, it asks whether heritage is decoded as a positive or a negative for consumers. Does established in the year (insert date here) say, ‘lasted so long because it’s a classic’ or ‘knocking on
In case your forgot…..Christmas is coming!
It happens every year. It is always on the 25th December. And today it is 120 days or nearly 3,000 hours away and yet Brown Thomas feel the need to remind us of Christmas in AUGUST!
The only person who I know that will be delighted is Patrick (Christmas 2011)
And the gold for Olympic advertising goes to…..
On the presumption that many people were making use of the BBC red button and therefore not actually seeing any ads during the Olympic Games themselves, I thought it would be useful to share details of the top 3 brands judged to make the most effective use of TV advertising
The Social Games
London 2012 was dubbed the Social Games, and never before have the good, bad and ugly sides of Social Media been so evident. And even though the bad sides included a tweet from Voula Papachristou that got her kicked off the Greek team, as well as a home grown tweet attack on
Going for gold.
So the Olympics are on. That can only mean one thing. Big ads. And not just for the sponsors. For every official sponsor of a big event there’s an equally big competitor waiting in the wings to hijack it. Enter Nike. For the most part Nike play this role very
