Sky leads the way – again
This summer will see the launch of Sky Adsmart in the UK on a limited basis with national roll out in 2014. It gives advertisers the ability to target different ads to different households based on the information they have submitted to Sky. Ads can be targeted based on location,
Just wait for the highlights.
When I was a child I loved the Superbowl. I stayed up every year to watch the whole thing. You might think that staying up until 3am on Monday morning would be frowned upon with school the next day and normally you’d be right. However I was lucky enough that
A lesson from Lincoln
Only fools rush in.
For only £135,000 you can now make your very own marriage proposal TV ad. That’s right! You’ll feature in a 30-second commercial which will broadcast your marriage proposal in a “creative, personalised and sensational fashion”. And the best part? It will be shown to hundreds of thousands of people on
When you work in advertising, it’s easy to think that everyone has as much interest in the subject as you do. Easy and foolish. I’ve spent years forcing my wife to watch the ad breaks on TV, discussing the brief and execution, figuring out what the creatives really wanted and
Cyber Stalking just got easier
Facebook have just released their latest search tool, Graph Search. As clarified by Mark Zuckerberg, Graph Search is “not web search” as it is not intended for general queries, but is designed for specific queries that deliver specific content. A handy tool for any budding cyber stalkers out there, given
A Sublime Disruption.
These glum opening chapters of January can make one feel a tad bit:
So, please allow me to introduce you to a beautiful video from the very talented Gareth Nolan. Come, people, let us dream of far off places.
Partnering With Pepsi
Last week Pepsi announced a $50 million partnership deal with Beyoncé. The deal includes a limited edition Pepsi can, designed by the super star and Pepsi, which will hit the stores in 2013. This is a first for Pepsi and a mark of how iconic the creative partnership is.
There was more than a bad hangover lingering after our Christmas party last Thursday night.
For some unknown reason this ‘decorative piece’remains in our boardroom…