Can’t touch this
Adidas revealed their new college basketball strip this week…to a social media out-cry of “OMG”. Although the new gear is indeed ‘the bomb’ when it comes to smart sports’ materials, its ‘impact-camo’ designs have left people a little perturbed. So much so, US media are saying that nothing has been
…and all very Hush Hush
Experiential Marketing has become increasingly popular as a way for brands to make a deeper and (one hopes) longer-lasting connection with consumers. With peoples’ attention now being the most rare and precious commodity for marketeers, the idea of them choosing to engage and spend time with your brand is a
Are we being conned, or getting what we pay for?
This is not new, in 1981 the ‘Skippy’ burger jokes abounded when Australian companies were found to be selling ‘beef’ to the USA which subsequently transpired to contain kangaroo and other ‘non beef’ meat. Now it is the countless horse jokes…
A man for all Seasons…especially in the latest spring/summer collection
Boys and Girls towers is three boys lighter this week with Patrick, Jonnie and Rory off in NYC.
We’re working in collaboration with a great agency called Full Six over there on a very exciting top secret project for one of our existing clients. So far so exciting…so we thought.
Hurdling into the Mad Ad World
I’ll begin with a brief introduction. My name is Lauren, the latest addition and intern here at Boys and Girls. Given that this is my 8th week here, according to the powers that be, it’s time that I contribute to the blog. Having racked my brains for something interesting to write
Last Friday, while our backs were turned, our new ads for the Jameson Dublin International Film Festival snuck out the back door. They were ready, graded, clocked and sound mixed, but it’s always nice to be able to pack their school lunch and wipe their faces with a licked-hanky before
Sky leads the way – again
This summer will see the launch of Sky Adsmart in the UK on a limited basis with national roll out in 2014. It gives advertisers the ability to target different ads to different households based on the information they have submitted to Sky. Ads can be targeted based on location,
Just wait for the highlights.
When I was a child I loved the Superbowl. I stayed up every year to watch the whole thing. You might think that staying up until 3am on Monday morning would be frowned upon with school the next day and normally you’d be right. However I was lucky enough that
A lesson from Lincoln
Only fools rush in.
For only £135,000 you can now make your very own marriage proposal TV ad. That’s right! You’ll feature in a 30-second commercial which will broadcast your marriage proposal in a “creative, personalised and sensational fashion”. And the best part? It will be shown to hundreds of thousands of people on