Beer guy is a perfect bore.
He’s long been an advertising staple, the hero. Women want him and men want to be him. He’s handsome, of course, but not too generically good looking, (you can tell that I have written this casting brief myself from time to time). The hero is also an expert at anything
It doesn’t really need the line, the image says it all. A very clever ad that captures the reaction to Margaret Thatcher’s death. It shows the impact a really simple idea can have
Had a Break…
Does retro ever go out of fashion?
From Facebook pages crying out for the return of the fallen amphibian ice king, the Fat Frog, through to inexplicable returns to fashion for such horrific items as the NHS glasses/Leather patch combo so beloved to the rightly persecuted hipsters, retro certainly seems
Tango & Cashing in.
As anyone is advertising will know Nostalgia is a great thing. Harking back to the past for future reward. Nothing quite like it.
Improving Creative Thinking
The BBC have been running a great Horizon series with one episode focused on creativity, called The Creative Brain How Insight Works. Apparently one of the big blocks in thinking more creatively is something called functional fixedness which becomes more hardwired as we get older and makes it more difficult
Wes Anderson and Roman Coppola worked together on the magnificent ‘Moonrise Kingdom’ and have teamed up again for Prada’s perfume ‘Candy’. There appear to be three ads following the whimsical story of a young quirky beauty with amazing hair and nails. Her quirkiness makes up for the fact that she
Ode to fans
This week sees our new and first TV ad for Three break. It’s called “An ode to fans” and it was made to celebrate Three’s sponsorship of the Irish Team for the World Cup Qualifiers, but more importantly to celebrate Irish fans.
Welcome to Zaconey!
The fruits of a 9 month labour of love for Irish Distillers Pernod Ricard and Boys and Girls were proudly shown to the world last night with the launch of their entirely exciting new spirit drink Zaconey.
SXSW 2013 kicks off this week in Texas, showcasing hives of talent under the usual categories of film, music and interactive. The difference this year, however, is Walter, JWT’s pop-up agency which will create a marketing strategy for a select few promising techie startups.
Coke spreads happiness with free cash!
Dubbed the ‘ATM of Happiness’, this campaign drove happiness into the heart of communities. ATMs that dispensed €100 noted for free popped up in high footfall areas– but with a catch.