May 09/13

Brand Buildings.

Posted by Patrick

I fancy a rant today. Nothing new there but this one has simmered away in the back of my mind for a long time and it bubbles to the top every time I read an article like this.

Two things about it disappoint me. First is the myopia that exists in

May 07/13

Beer guy is a perfect bore.

Posted by Rory

He’s long been an advertising staple, the hero. Women want him and men want to be him. He’s handsome, of course, but not too generically good looking, (you can tell that I have written this casting brief myself from time to time). The hero is also an expert at anything

Apr 18/13

Very Clever

Posted by Fiona

It doesn’t really need the line, the image says it all. A very clever ad that captures the reaction to Margaret Thatcher’s death. It shows the impact a really simple idea can have

Apr 14/13

Had a Break…

Posted by Pat

Does retro ever go out of fashion?

From Facebook pages crying out for the return of the fallen amphibian ice king, the Fat Frog, through to inexplicable returns to fashion for such horrific items as the NHS glasses/Leather patch combo so beloved to the rightly persecuted hipsters, retro certainly seems

Apr 08/13

Tango & Cashing in.

Posted by Patrick

As anyone is advertising will know Nostalgia is a great thing. Harking back to the past for future reward. Nothing quite like it.

There’s no shame in it. Everybody loves being reminded of ‘better times’. Why do you think there are so many old school sweet shops popping up. Even Milk

Apr 01/13

Improving Creative Thinking

Posted by Margaret

The BBC have been running a great Horizon series with one episode focused on creativity, called The Creative Brain How Insight Works. Apparently one of the big blocks in thinking more creatively is something called functional fixedness which becomes more hardwired as we get older and makes it more difficult

Mar 28/13

Eau d’Whimsy

Posted by Frances

Wes Anderson and Roman Coppola worked together on the magnificent ‘Moonrise Kingdom’ and have teamed up again for Prada’s perfume ‘Candy’. There appear to be three ads following the  whimsical story of a young quirky beauty with amazing hair and nails. Her quirkiness makes up for the fact that she

Mar 25/13

Ode to fans

Posted by Rory

This week sees our new and first TV ad for Three break. It’s called “An ode to fans” and it was made to celebrate Three’s sponsorship of the Irish Team for the World Cup Qualifiers, but more importantly to celebrate Irish fans.

Irish football fans haven’t had it too easy of

Mar 07/13

Welcome to Zaconey!

Posted by Pat

The fruits of a 9 month labour of love for Irish Distillers Pernod Ricard and Boys and Girls were proudly shown to the world last night with the launch of their entirely exciting new spirit drink Zaconey.

It’s a completely new style of spirit – a bourbon hearted spirit with a twist

Mar 04/13

Meet Walter…

Posted by Julie

SXSW 2013 kicks off this week in Texas, showcasing hives of talent under the usual categories of film, music and interactive. The difference this year, however, is Walter, JWT’s pop-up agency which will create a marketing strategy for a select few promising techie startups.

Walter will meet 25 startups over the