Improving Creative Thinking
The BBC have been running a great Horizon series with one episode focused on creativity, called The Creative Brain How Insight Works. Apparently one of the big blocks in thinking more creatively is something called functional fixedness which becomes more hardwired as we get older and makes it more difficult
Wes Anderson and Roman Coppola worked together on the magnificent ‘Moonrise Kingdom’ and have teamed up again for Prada’s perfume ‘Candy’. There appear to be three ads following the whimsical story of a young quirky beauty with amazing hair and nails. Her quirkiness makes up for the fact that she
Ode to fans
This week sees our new and first TV ad for Three break. It’s called “An ode to fans” and it was made to celebrate Three’s sponsorship of the Irish Team for the World Cup Qualifiers, but more importantly to celebrate Irish fans.
Welcome to Zaconey!
The fruits of a 9 month labour of love for Irish Distillers Pernod Ricard and Boys and Girls were proudly shown to the world last night with the launch of their entirely exciting new spirit drink Zaconey.
SXSW 2013 kicks off this week in Texas, showcasing hives of talent under the usual categories of film, music and interactive. The difference this year, however, is Walter, JWT’s pop-up agency which will create a marketing strategy for a select few promising techie startups.
Coke spreads happiness with free cash!
Dubbed the ‘ATM of Happiness’, this campaign drove happiness into the heart of communities. ATMs that dispensed €100 noted for free popped up in high footfall areas– but with a catch.
Argo f**k yourself!
I had a very interesting conversation with Jonny the other day about the decline in the quality of Album artwork and it’s connection to the increase in popularity of digitised music. Initially caused by the move to CD’s but then exacerbated by the popularity of MP3 downloads.
Can’t touch this
Adidas revealed their new college basketball strip this week…to a social media out-cry of “OMG”. Although the new gear is indeed ‘the bomb’ when it comes to smart sports’ materials, its ‘impact-camo’ designs have left people a little perturbed. So much so, US media are saying that nothing has been
…and all very Hush Hush
Experiential Marketing has become increasingly popular as a way for brands to make a deeper and (one hopes) longer-lasting connection with consumers. With peoples’ attention now being the most rare and precious commodity for marketeers, the idea of them choosing to engage and spend time with your brand is a
Are we being conned, or getting what we pay for?
This is not new, in 1981 the ‘Skippy’ burger jokes abounded when Australian companies were found to be selling ‘beef’ to the USA which subsequently transpired to contain kangaroo and other ‘non beef’ meat. Now it is the countless horse jokes…