The President will see you now…
I’ve always wanted to hear those words. Hollywood dialogue osmosis most likely. And today i almost did.
Recently i’ve gone onto the Marketing Society Council and my timing was pretty fortutitous. The Society has just turned 40 and we were invited to mark that landmark achievement with a visit to the
Sound familiar?
I feel a bit like the kid in The Emperor’s New Clothes, am I the only one who is not enamored by Muller’s Wunderful Stuff ad? And isn’t it everywhere??
What do they want me to think? Muller will cheer me up? In a less than wonderful world, Muller wants us
Dublin Web Summit. Day 1.
Day one of the Dublin Web Summit complete. And if I’m honest it was a mixed bag when it came to the quality of the presentations. However the big theme across all speakers was, unsurprisingly, Mobile. Here are some interesting factoids from the day:
Open the pod bay doors, Siri.
If someone had told me when I was a kid that I would grow up to find technology capable of inducing belly butterflies, I would have probably called them a bumface and given them a chinese burn. Yet, last week I joined the global geekgasm on the launch of the
What was the brief?
I have to get this off my chest before next Thursday, after which we may not even remember some of our ‘glorious’ presidential candidates.
The Mary Davis campaign is running with the standard head and shoulders election shot (Brief: drive top of mind awareness and deliver snappy campaign message in a
Marketing departments, but not as we know them
I have being meaning to blog about this article for some time. McKinsey Quarterly published an interesting article earlier this year entitled ‘We’re all marketers now’.
In (very) short and at its most simplistic, it reminds us that every contact point we have with a brand (from the pack to the
Always on.
Constant connectivity. Information at your fingertips. The internet in your pocket (or are you just happy to see me). Thanks to the remarkable advances in technology over the last 20 years in particular we have an always on connection to everything and everyone.
Which is great?
Magnifique
Making an ad is a series of decisions. For a client it starts with choosing the right agency, but from there it’s a collaboration. As an agency we agree the brief, and select the right team to work on it, we weed out the best concept. Then there’s choosing the
