The Jury’s out on awards judging.
*Warning this blog may be of no interest unless you are an advertising creative. And even then…. Proceed at your own risk*
Criticizing the judging at Ad awards is a delicate subject. If you haven’t won anything, complaining about the standard of judging is called sour grapes, and if you just
No fear of missing out.
I had lunch today in Crackbird, the pop-up restaurant on South William Street, and it was delicious. I had the Soy Garlic Chicken if your interested. But tasty food isn’t why i’m writing this post. It’s the pop-up nature of the place that interests me. Those in the know will probably
The little code that could.
I think it’s probably about time we cut the QR code a little slack. When it first appeared it was heralded as the next big thing in digital marketing. Every creative presentation, especially pitches, included them. They were going to revolutionise how consumers engaged with our ads. They still might.
The staycation prevails…..
Even the sheep have gone recessionary. No fancy foreign destination/export market for these sheep, they are heading out for some offshore grazing on a deserted Mayo island.
The cost of social media
Interesting infographic below from Focus.com. It shows a breakdown of what well known brands are paying (in the US) for their social media activity and the levels of return they are receiving for their efforts. There are some nice benchmarks in here for people planning their social media campaigns.
Ireland in non international economic pariah shocker
I know. It feels weird after all this time being mocked, jeered and pilloried as an economic joke to see people in the international economic community actually viewing Ireland as a good place to invest their money.
But that is actually what has happened. American Billionaire Wilbur Ross (good name for a
Trippin’ the Midleton fantastic
Are there any Whiskey fans amongst you our fine readers?
We’ve been very lucky to have had the opportunity to work on the relaunch a range of Whiskeys that represent the unique Irish whiskey style of Single Pot Still. Some of these brands like Redbreast and Green Spot have been defiantly
In search of anonimity
Facebook’s facial recognition software raised concerns when it was launched. However, last month they set it to default as ‘on’, and the reaction was…. a little stronger.
For anyone who hasn’t come across it yet, the facial recognition technology “suggests” tags to users when they upload photos. For example, if I
It tastes better because it’s expensive…
or at least that’s what our brains tell us.
Of course we all strongly believe that we are independent thinking, free willed individuals and as such we could not possibly fail to recognise the genuine quality of say an expensive wine versus a cheap one. Well according Paul Bloom who addressed
