Agency scoops Elave Skincare, Jyro and PWC accounts
Boys and Girls has announced a series of recent new business wins, including Jyro, Elave Skincare and PWC. Managing Director Patrick Meade said: “This series of new business wins represents a period of significant growth at the agency. We’re finding that our approach of blending data, insights and creativity into making compelling advertising that really works. That’s both in terms of connecting with audiences and with clients looking for cut through in a very competitive marketplace.”
Jyro is the world’s leader in personal wheeled transport, providing consumers with innovative and unique electric wheeled transportation devices. Led by Yvolution, the company’s parent, Jyro’s three flagship products are the JyroTrax, the JyroBoard and the Jyro Scooter.
Boys and Girls won the business following a four-way pitch including agencies in the US and Ireland. Their brief is to develop the global brand strategy and identity for Jyro, as well as communications campaigns for their wide portfolio of products which will be rolled out in multiple markets, with a particular focus on the US.
Michael Buckley, Jyro Global Brand Manager said: “We are really excited to be working with Boys and Girls. We believe their creative fortitude and planning expertise will result in a powerful brand and successful campaigns with real commercial impact.”
Patrick Meade added: “From a Boys and Girls perspective it’s very exciting to be working with an Irish based business that has been so successful internationally – and it further proves the point that Dublin can be a centre of a truly international marketplace.”
With a philosophy of ‘Absolute Purity’, Elave Skincare is designed to be used on all skin types and especially for those with sensitive, dry skin or prone to conditions such as eczema and dermatitis.
The agency will be working with the Elave team to grow a sustainable consumer brand in a highly competitive skincare category. The creation of communications that appeal to both trade and the consumer aims to build awareness of the brand’s product range and maintain its positioning as the leader in the sensitive dry skincare market in Ireland.
Joanna Gardiner, CEO, Elave Skincare said: “We’re delighted to be working with Boys and Girls – as a creative agency they really understand the D.N.A. of our brand and we’re looking forward to seeing how they visualise the next stage in Elave’s story.”
Boys and Girls have begun working with PWC, Ireland’s largest professional services firm, in the last number of months. Initially appointed to revamp the firms overall brand positioning for Graduate Recruitment, this resulted in the agency producing an all, new look, feel and tone for all related marketing communications materials. This included a website revamp, creation of videos, photography, activation and promotional materials and all the on-campus materials for the various graduate fairs.
Patrick Meade is Managing Director at Boys and Girls.
First published on Little Black Book: https://lbbonline.com/news/boys-and-girls-announces-series-of-business-wins/