Boys and Girls

Author Archive

RTE’s new trading system comes into effect in July and is it complicated. Currently discounts are negiatated on an annual basis and are based on the amount of money and advertiser has to spend and the share of the TV budget RTE gets. This was ruled anti competitive so the

Last November I was critical of suggestions to regulate the advertising of certain foods. Now it is the recommendations made by the report of the National Substance Misuse Strategy Group.

I wholeheartedly endorse a level of control over the advertising and promotion of alcohol but when does it go to far.

The Unhate Foundation

http://www.dailymail.co.uk/news/article-2062423/Benetton-kiss-advert-Vatican-slams-unhate-campaign-showing-Pope-Benedict-kissing-imam.html

Benetton have often been known for controversial campaigns that purport to be taking a stand on societal issues and their new campaign is no different. Apparently the objective is to ‘combat hatred and lead to the creation of a culture of tolerance’

Are the images:

Shocking – sort of

Controversial –

There is an increasing amount of debate in relation to banning the advertising of ‘fast food’ to children. In Ireland we already have a strict code that requires warnings on certain food advertisements and restrictions on the times that some of these can be shown.

Let me say at the outset

A report in the Sydney Morning Herald today shows a real life flying car that will be on the market by 2012 for a mere $200,000.

‘The Transition, which is effectively a light aircraft that is capable of driving on the road once its wings are folded upwards, already features car-like

When I finished college and had little or no idea what to do with myself one of the careers I thought about was in advertising. A friend gave me David Ogilvy’s book “Confessions of an Advertising Man’. This is his 100th birthday and Joao Maio Pinto has done a graphic

Watch an ad on TV, and get a free Pepsi with a new app that allows viewers to download a coupon.

How does it work?  Well apparently you download the app and then use it while the ad is showing on TV. Audio-fingerprinting technology then recognizes the ad and a coupon

Reported in the Guardian today. The UK Professional Jockey’s Association is selling advertising on jockey’s ‘bums’.It does bring a whole new dimension to ambient media!

A report in the Guardian today shows ad revenue for newspapers print and digital editions to be at its lowest since 1985. Even accounting for inflation the $25.8bn spent by advertisers in 2010 is about the same level as nearly 50 years ago.

As with any business that suffers from a

I saw this comment in the Telegraph today – no wonder we don’t have time anymore

“Terrifying data download of the day: A US study has shown that everyone is bombarded with enough data everyday to fill 174 newspapers. And, even more worryingly, the average person (well those on email, mobile,