Oct 17/11
Magnifique
Making an ad is a series of decisions. For a client it starts with choosing the right agency, but from there it’s a collaboration. As an agency we agree the brief, and select the right team to work on it, we weed out the best concept. Then there’s choosing the right director, and agreeing the treatment. From there the choices multiply, what stock to shoot on, format, music, who to cast, where to post, grade. what bits to edit, when to give the gag away. We try to choose the best people and with them, agonize over every decision, because they are all important.
For what it’s worth i think, at every single turn, that they made the right decision with this ad. It is lovely in every way.
Rory
